Generation ZAlpha : Connecting with the Next Micro-Generation

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Leyts, Martin

'Generation ZAlpha' is a playbook that guides you through the changes in marketing and communication to this micro-generation. The desire for more specific insights is what led to the notion of hybrid generations, or micro-generations. It will start you on a journey to understand the hopes, dreams, and aspirations of a unique cohort growing up with the experience of the pandemic who are poised to shape our future; the cohort that is at the cusp of being the youngest Gen Z and oldest Gen Alpha.

ISBN 9789401463799 / Lannoo Campus / 2023 / 144p / Flexband

34,95 € 34.95 EUR 34,95 €

34,95 €

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