Generation ZAlpha : Connecting with the Next Micro-Generation
https://managementbib.odoo.com/shop/born-into-a-world-of-rapid-technological-advancement-the-members-of-generation-zalpha-are-the-digital-natives-effortlessly-navigating-the-complex-web-of-the-digital-age-but-they-are-more-than-just-the-products-of-technology-they-are-catalysts-for-change-drivers-of-progress-and-champions-of-innovation-social-justice-diversity-and-inclusivity-generation-zalpha-is-a-playbook-that-guides-you-through-the-changes-in-marketing-and-communication-to-this-micro-generation-the-desire-for-more-specific-insights-is-what-led-to-the-notion-of-hybrid-generations-or-micro-generations-it-will-start-you-on-a-journey-to-understand-the-hopes-dreams-and-aspirations-of-a-unique-cohort-growing-up-with-the-experience-of-the-pandemic-who-are-poised-to-shape-our-future-the-cohort-that-is-at-the-cusp-of-being-the-youngest-gen-z-and-oldest-gen-alpha-in-this-book-you-will-find-a-treasure-of-information-anecdotes-brand-examples-and-perspectives-that-offers-a-window-into-the-hearts-and-minds-of-generation-zalpha-as-well-as-gen-alpha-and-gen-z-it-provides-perspectives-for-businesses-governments-classrooms-and-families-on-how-to-connect-with-this-emerging-group-of-youngsters-there-s-an-expression-blame-it-on-the-youth-but-maarten-presents-everything-decision-makers-need-to-understand-to-engage-the-next-generation-effectively-and-empathetically-otherwise-you-can-t-blame-it-on-them-brian-solis-futurist-and-best-selling-author-maarten-leyts-is-both-a-scholar-and-an-advocate-of-how-kids-reshape-the-narrative-for-what-becomes-adopted-rejected-and-ultimately-mainstream-katryna-dow-ceo-and-founder-of-meeco-children-are-the-future-so-to-understand-our-youth-is-to-understand-our-future-even-more-so-as-children-born-today-will-live-to-be-104-how-will-they-look-back-at-the-age-of-30-maarten-is-passionate-about-and-deeply-invested-in-youth-culture-his-book-teaches-you-everything-you-need-to-know-about-next-gen-and-hence-tomorrow-jorg-snoeck-founder-retaildetail-eu-and-best-selling-author-maarten-deftly-captures-different-younger-generations-gen-z-gen-zalpha-and-gen-alpha-spirits-charting-a-future-where-technology-serves-as-both-a-challenge-and-a-catalyst-for-profound-societal-transformation-aouadi-fakhreddine-head-of-unit-innovation-intranet-and-digital-solutions-european-parliament-whether-you-re-in-business-education-banking-finance-public-services-or-politics-read-generation-zalpha-and-run-to-revise-your-strategy-annalie-killian-sparks-honey-new-york-generation-zalpha-connecting-with-the-next-micro-generation-94012
https://managementbib.odoo.com/web/image/product.template/94012/image_1920?unique=0359b6b
Leyts, Martin
'Generation ZAlpha' is a playbook that guides you through the changes in marketing and communication to this micro-generation. The desire for more specific insights is what led to the notion of hybrid generations, or micro-generations. It will start you on a journey to understand the hopes, dreams, and aspirations of a unique cohort growing up with the experience of the pandemic who are poised to shape our future; the cohort that is at the cusp of being the youngest Gen Z and oldest Gen Alpha.
ISBN 9789401463799 / Lannoo Campus / 2023 / 144p / Flexband
Generation ZAlpha : Connecting with the Next Micro-Generation
/shop/born-into-a-world-of-rapid-technological-advancement-the-members-of-generation-zalpha-are-the-digital-natives-effortlessly-navigating-the-complex-web-of-the-digital-age-but-they-are-more-than-just-the-products-of-technology-they-are-catalysts-for-change-drivers-of-progress-and-champions-of-innovation-social-justice-diversity-and-inclusivity-generation-zalpha-is-a-playbook-that-guides-you-through-the-changes-in-marketing-and-communication-to-this-micro-generation-the-desire-for-more-specific-insights-is-what-led-to-the-notion-of-hybrid-generations-or-micro-generations-it-will-start-you-on-a-journey-to-understand-the-hopes-dreams-and-aspirations-of-a-unique-cohort-growing-up-with-the-experience-of-the-pandemic-who-are-poised-to-shape-our-future-the-cohort-that-is-at-the-cusp-of-being-the-youngest-gen-z-and-oldest-gen-alpha-in-this-book-you-will-find-a-treasure-of-information-anecdotes-brand-examples-and-perspectives-that-offers-a-window-into-the-hearts-and-minds-of-generation-zalpha-as-well-as-gen-alpha-and-gen-z-it-provides-perspectives-for-businesses-governments-classrooms-and-families-on-how-to-connect-with-this-emerging-group-of-youngsters-there-s-an-expression-blame-it-on-the-youth-but-maarten-presents-everything-decision-makers-need-to-understand-to-engage-the-next-generation-effectively-and-empathetically-otherwise-you-can-t-blame-it-on-them-brian-solis-futurist-and-best-selling-author-maarten-leyts-is-both-a-scholar-and-an-advocate-of-how-kids-reshape-the-narrative-for-what-becomes-adopted-rejected-and-ultimately-mainstream-katryna-dow-ceo-and-founder-of-meeco-children-are-the-future-so-to-understand-our-youth-is-to-understand-our-future-even-more-so-as-children-born-today-will-live-to-be-104-how-will-they-look-back-at-the-age-of-30-maarten-is-passionate-about-and-deeply-invested-in-youth-culture-his-book-teaches-you-everything-you-need-to-know-about-next-gen-and-hence-tomorrow-jorg-snoeck-founder-retaildetail-eu-and-best-selling-author-maarten-deftly-captures-different-younger-generations-gen-z-gen-zalpha-and-gen-alpha-spirits-charting-a-future-where-technology-serves-as-both-a-challenge-and-a-catalyst-for-profound-societal-transformation-aouadi-fakhreddine-head-of-unit-innovation-intranet-and-digital-solutions-european-parliament-whether-you-re-in-business-education-banking-finance-public-services-or-politics-read-generation-zalpha-and-run-to-revise-your-strategy-annalie-killian-sparks-honey-new-york-generation-zalpha-connecting-with-the-next-micro-generation-94012
Leyts, Martin
'Generation ZAlpha' is a playbook that guides you through the changes in marketing and communication to this micro-generation. The desire for more specific insights is what led to the notion of hybrid generations, or micro-generations. It will start you on a journey to understand the hopes, dreams, and aspirations of a unique cohort growing up with the experience of the pandemic who are poised to shape our future; the cohort that is at the cusp of being the youngest Gen Z and oldest Gen Alpha.
ISBN 9789401463799 / Lannoo Campus / 2023 / 144p / Flexband
