Business in a virtual world : Exploiting information for competitive advantage
Fiona Czerniawska - Gavin Potter
Information undoubtedly represents one of the key competitive weapons of the next decade, whether it takes the form of tracking the shopping habits of individual customers or changing the price of airline tickets minute by minute to take advantage of changes in demand.
ISBN 9780333721216 / MacMillan Business / 1998 / 1st / 252p. / hc / €49.95 / nu €24.95