Business Model Generation is a handbook for visionaries, game changers, and challengers striving to defy outmoded business models and design tomorrow's enterprises. If your organization needs to adapt to harsh new realities, but you don't yet have a strategy that will get you out in front of your competitors, you need Business Model Generation.

Co-created by 470 "Business Model Canvas" practitioners from 45 countries, the book features a beautiful, highly visual, 4-color design that takes powerful strategic ideas and tools, and makes them easy to implement in your organization. It explains the most common Business Model patterns, based on concepts from leading business thinkers, and helps you reinterpret them for your own context.

You will learn how to systematically understand, design, and implement a game-changing business model--or analyze and renovate an old one. Along the way, you'll understand at a much deeper level your customers, distribution channels, partners, revenue streams, costs, and your core value proposition.

Business Model Generation features practical innovation techniques used today by leading consultants and companies worldwide, including 3M, Ericsson, Capgemini, Deloitte, and others. Designed for doers, it is for those ready to abandon outmoded thinking and embrace new models of value creation: for executives, consultants, entrepreneurs, and leaders of all organizations.

If you're ready to change the rules, you belong to "the business model generation!" The Power of “What If” Questions Content from authors Alexander Osterwalder and Yves Pigneur We often have trouble conceiving innovative business models because we are held back in our thinking by status quo. The status quo stifles imagination. One way to overcome this problem is to challenge conventional assumptions with “what if” questions.

With the right business model ingredients, what we think of as impossible might just be doable. “What if” questions help us break free of constraints imposed by current business models. They should provoke us and challenge our thinking. They should disturb us as intriguing, difficult-to-execute propositions.

Content :

1. Definition of a Business Model

2. The 9 Building Blocks

3. The Business Model Canvas

4. Unbuilding Business Models

5. The Long Tail

6. Multi-Sided Platforms

7. FREE as a Business Model

8. Open Business Models

9. Customer Insights

10. Ideation

11. Visual Thinking

12. Prototyping

13. Storytelling

14. Scenarios

15. Business Model Environment

16. Evaluating Business Models

17. Business Model Perspective on Blue Ocean Strategy

18. Managing Multiple Business Models

19. Business Model Design Process

20. Outlook

21. Afterword