Deze uitgave is een waardevol instrument voor tekstschrijvers en mensen die veel presenteren en die op zoek zijn naar meer zelfvertrouwen wanneer zij voor een groot publiek staan. Inhoudstafel : Introduction Part I: Getting started with business storytelling 1. The scoop on business storytelling 2. The why, what, how and who of business storytelling 3. What makes a story a story 4. Stories to have in your hip pocket 5. Listening: hearing what others have to say and capturing it Part II: Moving people to action: creating compelling stories 6. Crafting a story 7. Polishing a story: structure and embellishments 8. What to do about data 9. Expanding and contracting your story Part III: Sharin stories for Maximum Value 10. Getting comfortable telling stories 11. Moving stories into multiple media 12. Incorporating story in your organization Part IV: Tailoring storytelling to special circumstances 13. Storytelling to fund your passion 14. Storytelling in marketing 15. Selling with stories 16. Using stories to spark change Part V: The part of tens 17. Ten things you should never, ever do 18. Ten storytelling tips for speakers 19. Ten (or so) ways to measure the results of a story project Appendix: Real life stories and a template Index