xThe years between "today" and 2030 have been dubbed the Decade of Action. Even without – and before – covid, it was already clear that nobody can make the changes we need alone. More than ever, companies can and must connect with others to use their business as a force for progress. But how? By using the power of co-creation, defined as "The collaborative creation of new value, together with experts and stakeholders".

In this practical, action-oriented, and easy to read book, Martijn Pater and James Veenhoff take us on a step-by-step journey towards impact. Building on over 15 years of international experience with corporates, startups, ngos and governments, they de-mystify the term co-creation, describe the key types and trends and share the Five Guiding Principles.

Laced with practical tips and inspiring case examples, this book is a must read for anyone interested in unleashing the power of co-creation to make progress. Want to find out how Rainforest Alliance, wwf, Heineken and Philips and the like apply co-creation? Then this is the book for you.