Competing for the Future : Breakthrough strategies for seizing control of your industry and creating yhe markets of tomorrow

This text develops a coherent model for how today's executives can identify and accomplish goals in tomorrow's marketplace.

The strategy addresses how executives can ease the tension between competing today and clearing a path toward leadership in the future.

The strategy can be used to get beyond restructuring by reinventing strategy and transforming industry; to find the future by abandoning the past and developing industry foresight through intelligence and imagination and constructing an architecture; to mobilize for the future by leveraging, rather than allocating resources; and to get to the future first by proactively shaping industry structure