Corporate Social Responsibility: Doing the Most Good for Your Company and Your Cause
Philip Kotler - Nany Lee
Today, corporations are expected to give something back to their communities in the form of charitable projects. In Corporate Social Responsibility, Philip Kotler, one of the world's foremost voices on business and marketing, and coauthor Nancy Lee explain why charity is both good P.R. and good for business.
ISBN : 9780471476115 / John Wiley / 2005 / 1ste editie
Corporate Social Responsibility: Doing the Most Good for Your Company and Your Cause
Philip Kotler - Nany Lee
Today, corporations are expected to give something back to their communities in the form of charitable projects. In Corporate Social Responsibility, Philip Kotler, one of the world's foremost voices on business and marketing, and coauthor Nancy Lee explain why charity is both good P.R. and good for business.
ISBN : 9780471476115 / John Wiley / 2005 / 1ste editie