Enterprise One-to-one: Tools for Building Unbreakable Customer Relationships in the Interactive Age
Don Peppers - Martha Rogers
A specific concept in sales strategy is examined in this book, aiming to sell one customer at a time as many products and services as possible, over the lifetime of that customer's patronage. Koopje - in goede staat - onderstrepingen in fluo
ISBN : 9780749917128 / Piatkus / 1997 / 1st editie