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Entrepreneurial marketing : a guide for startups and companies with growth ambitions

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Marc Logman

Entrepreneurs engage in marketing in ways that deviate from traditional (mainstream) marketing. They start with a set of means and in deploying them, goals gradually emerge. Moreover, marketing resources are often leveraged in a creative way. This textbook should not only inspire startups, but also existing companies with growth ambitions.

ISBN : 97890441282770 / Garant / 2011 / 1st editie

17,90 € 17.900000000000002 EUR 17,90 €

17,90 €

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    Entrepreneurial marketing : a guide for startups and companies with growth ambitions

    Marc Logman

    Entrepreneurs engage in marketing in ways that deviate from traditional (mainstream) marketing. They start with a set of means and in deploying them, goals gradually emerge. Moreover, marketing resources are often leveraged in a creative way. This textbook should not only inspire startups, but also existing companies with growth ambitions.

    ISBN : 97890441282770 / Garant / 2011 / 1st editie

    17,90 € 17.900000000000002 EUR 17,90 €

    17,90 €

    Not Available For Sale

      Deze combinatie bestaat niet.

      Entrepreneurs engage in marketing in ways that deviate from traditional (mainstream) marketing. They start with a set of means and in deploying them, goals gradually emerge. Moreover, marketing resources are often leveraged in a creative way. This textbook should not only inspire startups, but also existing companies with growth ambitions.