Ethical Marketing and The New Consumer
Chris Arnold
What was once just the desire of a few has now become a mass movement. The everyday shopper may still be searching out the value items but now they are also questioning the ethics of products and brands. Ethical products are increasing in sales year on year and those brands that have ignored it as a value are paying in reduced sales.
ISBN : 9780470743027 / Wiley / 2009 / 1ste editie
Ethical Marketing and The New Consumer
Chris Arnold
What was once just the desire of a few has now become a mass movement. The everyday shopper may still be searching out the value items but now they are also questioning the ethics of products and brands. Ethical products are increasing in sales year on year and those brands that have ignored it as a value are paying in reduced sales.
ISBN : 9780470743027 / Wiley / 2009 / 1ste editie