Digital Darwinism : Seven breakthrough business strategies for surviving in the cutthroat web economy

Schwartz, Evan

Evan Schwartz examines the Web's greatest success stories such as Yahoo!, Dell Computer and AOL and reveals the best strategies for surviving and thriving in the rapidly evolving world of e-commerce. The Web has transformed every aspect of business life by providing countless new ways of linking buyers and sellers, and instant access to millions of homes and companies around the world. From branding to pricing to target marketing, Schwartz draws out the vital lessons for all aspiring entrepreneurs.

ISBN 9780140286847 / Penguin / 1999 / 228p / pb / €12.95