Successful startups are all about turning ideas into action quickly and efficiently. Taking action is the hard part. Launching a startup requires a willingness to fail and learn. Avoiding failure is not a sign that you’re smart, and being smart is not about knowing all the answers; it’s about knowing how to find them. It’s the premise of this book to help you ask the right questions and formulate possible answers, This book will provide guidance, insights, perspective and inspiration to go from idea to product/market fit in three stages: 1. The idea stage 2. The Problem/Solution stage 3. The Product/Market Fit stage Table of Contents Foreword Introduction Genesis: Idea Stage The Startup Lifecycle The Truth about Ideas Generating Business Ideas Assessing the Business Potential of Ideas Changing Context Entering the Market Business-To-Business vs. Business-To-Consumer “Ridiculous” Business Ideas Framing the Opportunity Protecting Your Idea