From Local Champions to Global Masters

Internationalization. Globalization. Is it really happening in your company? Why is it not producing the results that you expected? What does it mean for you? How do you manage the process? Drawing on their extensive research and experience, the authors provide a simple but structured framework for evaluating the business benefits of internationalization. They also examines the organizational approach and management processes necessary to achieve the strategic priorities of companies in the international arena. This book aims to stimulate critical reflection on the key strategic challenges of managing internationalization, for national champions ready to jump on the internationalization bandwagon as well as established multinationals who want to maximize the benefits of their international operations. 'A welcome antidote to the breathless rhetoric about the imperative to globalize.' - Etienne Baërd, The Business Link Introduction: Beyond Globalization and its Myths PART I: ON THE BENEFITS OF INTERNATIONALIZATION Internationalization: The (Only) Way to GO ? The Conelearn Framework PART II: ON ORGANIZING FOR INTERNATIONALIZATION On Entry Modes into Foreign Markets On Organizational Blueprints PART III: ON MANAGING THE PROCESS OF INTERNATIONALIZATION The 'How' of Internationalization: Managing the Implementation Process Managing the Internationalization Process: From Local Champions to Global Masters Conclusion PAUL VERDIN holds the Chair in Strategy and Organization at the Solvay Business School, ULB, Belgium. He is also Professor of Strategy and International Management at KU Leuven, Belgium, and Affiliate Professor at Large at INSEAD, France. He has been a visiting professor or guest lecturer at several other institutions, including IESE International Graduate Business School, Spain and the Helsinki University of Technology, Finland. He holds an MA and PhD in Economics from Harvard University and has held short-term positions with McKinsey & Co, Merrill Lynch Capital Markets, the International Monetary Fund and the World Bank. His research has been published in leading management journals and books in the field of strategy and international management. He consulted for a range of European and American companies crossing industry and geographic boundaries, and serves as a non-executive board member to several private companies as well as non-profit organizations. NICK VAN HECK is an Advisor in Strategy and Management Development. A former Research and Teaching Assistant at KU Leuven, Belgium, he lectures in various Master and Executive programmes around Europe. He has published articles and cases, and won, together with Paul Verdin, First Prize in the European Foundation for Management Development Case Competition. As co-founder and Director of Executive Learning Partnership (Belgium), he advises several organizations and directs project-based management development programmes in the area of strategy and international management.