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Fundamentals of Logistics Management

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Douglas Lambert - James Stock - Lisa Ellram

In an era when most managers--including those in the logistics arena--are being urged to think of themselves as "marketers," this new book offers a special opportunity. Written by high-profile authors, Fundamentals of Logistics Management brings a unique marketing perspective to logistics management, while fully integrating accounting, finance, and manufacturing in their coverage.

ISBN : 9780256141177 / McGraw Hill / 1997 / 1st editie

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    Fundamentals of Logistics Management

    Douglas Lambert - James Stock - Lisa Ellram

    In an era when most managers--including those in the logistics arena--are being urged to think of themselves as "marketers," this new book offers a special opportunity. Written by high-profile authors, Fundamentals of Logistics Management brings a unique marketing perspective to logistics management, while fully integrating accounting, finance, and manufacturing in their coverage.

    ISBN : 9780256141177 / McGraw Hill / 1997 / 1st editie

    50,00 € 50.0 EUR 50,00 €

    50,00 €

    Not Available For Sale

      Deze combinatie bestaat niet.

      In an era when most managers--including those in the logistics arena--are being urged to think of themselves as "marketers," this new book offers a special opportunity. Written by high-profile authors, Fundamentals of Logistics Management brings a unique marketing perspective to logistics management, while fully integrating accounting, finance, and manufacturing in their coverage. This is the topical and practical approach readers have been looking for.