Harvard Business Review on Marketing

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Harvard Business Review

A first-time collection of the old classics and best new thinking on marketing. The articles provide a diverse look at marketing, including global branding, one-to-one marketing, and how to manage buzz.

ISBN : 9781578518043 / Harvard Business School Press / 2001 / 1ste editie

19,95 € 19.95 EUR 19,95 €

19,95 €

Not Available For Sale

    Deze combinatie bestaat niet.

    Harvard Business Review on Marketing

    Harvard Business Review

    A first-time collection of the old classics and best new thinking on marketing. The articles provide a diverse look at marketing, including global branding, one-to-one marketing, and how to manage buzz.

    ISBN : 9781578518043 / Harvard Business School Press / 2001 / 1ste editie

    19,95 € 19.95 EUR 19,95 €

    19,95 €

    Not Available For Sale

      Deze combinatie bestaat niet.

      The Harvard Business Review Paperback Series is designed to bring today's managers and professionals the fundamental information they need to stay competitive in a fast-moving world. From the preeminent thinkers whose work has defined an entire field to the rising stars who will redefine the way we think about business, here are the leading minds and landmark ideas that have established the Harvard Business Review as required reading for ambitious businesspeople in organizations around the globe. A first-time collection of the old classics and best new thinking on marketing. The articles provide a diverse look at marketing, including global branding, one-to-one marketing, and how to manage buzz.