Harvard Business Review on Marketing
Harvard Business Review
A first-time collection of the old classics and best new thinking on marketing. The articles provide a diverse look at marketing, including global branding, one-to-one marketing, and how to manage buzz.
ISBN : 9781578518043 / Harvard Business School Press / 2001 / 1ste editie
Harvard Business Review on Marketing
Harvard Business Review
A first-time collection of the old classics and best new thinking on marketing. The articles provide a diverse look at marketing, including global branding, one-to-one marketing, and how to manage buzz.
ISBN : 9781578518043 / Harvard Business School Press / 2001 / 1ste editie