Marketing for Nonprofit Organizations
Philip Kotler
Techniques and concepts in marketing to analyze the needs of consumers, clients, supporters, and other publics - improve products, services, and communications - and make you a more effective administrator. Bargain - good condition - first edition
ISBN : 9780135560845 / Prentice-Hall / 1975 / 1st editie
Marketing for Nonprofit Organizations
Philip Kotler
Techniques and concepts in marketing to analyze the needs of consumers, clients, supporters, and other publics - improve products, services, and communications - and make you a more effective administrator. Bargain - good condition - first edition
ISBN : 9780135560845 / Prentice-Hall / 1975 / 1st editie