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Marketing Warfare

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Al Ries - Jack Trout

How American corporations are using military strategies to outmaneuver, outflank; and even ambush their competition! With a behind-the-lineslook at the cola war, the computer war, the burger war; and the beer war!

ISBN : 9780070527300 / McGraw Hill / 1986 / 1st editie

20,00 € 20.0 EUR 20,00 €

20,00 €

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    Marketing Warfare

    Al Ries - Jack Trout

    How American corporations are using military strategies to outmaneuver, outflank; and even ambush their competition! With a behind-the-lineslook at the cola war, the computer war, the burger war; and the beer war!

    ISBN : 9780070527300 / McGraw Hill / 1986 / 1st editie

    20,00 € 20.0 EUR 20,00 €

    20,00 €

    Not Available For Sale

      Deze combinatie bestaat niet.

      How American corporations are using military strategies to outmaneuver, outflank; and even ambush their competition! With a behind-the-lineslook at the cola war, the computer war, the burger war; and the beer war!