With this book, two distinguished experts present a proven five-phase process for making an organization leaner, more responsive, and more aware of it's customers' needs. Drawing on real-life change iniatives undertaken at Motorola, General Electric, Hewlett-Packard and other industry leaders, Bennis and Mische demystify the process of reinventing a company and address many questions critical to the success of comprehensive change efforts. Through trend analysis, case study examples, and facts lists--all presented in an easy-to-absorb SuperReading format--The 21st Century Organization examines the economic, quality control, and productivity issues associated with organizational restructuring and demonstrates how each will impact a company's ability to compete in the growing global marketplace. The authors bring a clear, concise and unique perspective to one of today's hottest business topics--reinventing existing corporations to make them more competitive and more successful in the coming century. The book provides a mix of actual cases, real examples, illustrations and text to explain the concepts, results, processes and common pitfalls of reinventing a corporation.