The Cluetrain Manifesto : The end of business as usual
Rick Levine - Christopher Locke - Doc Searls - David Weinberger
What if the real power of the Web lay not in the technology behind it, but in the profound changes it brings to the way people interact with business? And what if these changes were altering the nature of your company as profoundly as they have changed your markets?
ISBN : 9780273650232 / Pearson / 2000 / 1ste / 188p / pb / €24.95
The Cluetrain Manifesto : The end of business as usual
Rick Levine - Christopher Locke - Doc Searls - David Weinberger
What if the real power of the Web lay not in the technology behind it, but in the profound changes it brings to the way people interact with business? And what if these changes were altering the nature of your company as profoundly as they have changed your markets?
ISBN : 9780273650232 / Pearson / 2000 / 1ste / 188p / pb / €24.95