The heart of change : Real-Life stories of how people change their organizations
John Kotter - Dan Cohen
Kotter and coauthor Dan S. Cohen delve deeper into the subject of change to get to the heart of how change actually happens. Through compelling, real-life stories from people in the trenches, in all kinds of organizations, the authors attack the fundamental problem that underlies every major transformation: How do you go beyond simply getting your message across to truly changing people's behavior?
ISBN : 9781578512546 / Harvard Business School Press / 2002 / 1ste editie
The heart of change : Real-Life stories of how people change their organizations
John Kotter - Dan Cohen
Kotter and coauthor Dan S. Cohen delve deeper into the subject of change to get to the heart of how change actually happens. Through compelling, real-life stories from people in the trenches, in all kinds of organizations, the authors attack the fundamental problem that underlies every major transformation: How do you go beyond simply getting your message across to truly changing people's behavior?
ISBN : 9781578512546 / Harvard Business School Press / 2002 / 1ste editie