In dit boek legt Stephen Denning uit hoe u kan leren om het juiste verhaal op het juiste tijdstip te vertellen. Wat uw functie ook is, verhalen kunnen u leiden tot verandering. Inhoudsopgave : Introduction Part 1: The role of story in organizations 1. Telling the right story: Choosing the right story for the leadership challenge at hand 2. Telling the story right: Four key elements of storytelling performance Part 2: Eight narrative patterns 3. Motivate others to action: Using narrative to ignite action and implement new ideas 4. Build trust in you: Using narrative to communicate who you are 5. Build trust in your company: Using narrative to build your brand 6. Transmit your values: Using narrative to instill organizational values 7. Get others working together: Using narrative to get things done collaboratively 8. Share knowledge: Using narrative to transmit knowledge and understanding 9. Tame the grapevine: Using narrative to neutralize gossips and rumors 10. Create and share your vision: Using narrative to lead people into the future Part 3: Putting it all together 11. Solve the paradox of innovation: Using narrative to transform your organization 12. A different kind of leader: Using narrative to become an interactive leader Notes Bibliography Acknowledgments About the author Write to the author Index