The practice of new products and new business

Johan Braet - Paul Verhaert

Developing new products and gaining more profits from them are urgent necessities for our western economy. Therefore, product innovation and the corresponding entrepreneurial reflexes should be common knowledge of all researchers, engineers and businessmen, because they constitute the class of people that are responsible for the creation of added value.

ISBN : 9789033462726 / / 2007 / editie