The Culture Code : An ingenious way to understand why people around the world live and buy as they do

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Rapaille, Clotaire

In The Culture Code, internationally revered cultural anthropologist and marketing expert Clotaire Rapaille reveals for the first time the techniques he has used to improve profitability and practices for dozens of Fortune 100 companies. His groundbreaking revelations shed light not just on business but on the way every human being acts and lives around the world.

ISBN 9780767920575 / Broadway / 2006/ 214p / pb / €14.95

12,95 € 12.950000000000001 EUR 12,95 €

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